All posts tagged SEO

Why Is Local Search Important For Business

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According to recent research figures, up to 97% of online shoppers use the internet to shop locally. However, many businesses that have both websites and bricks-and-mortar operations run the two separately. This means they miss out on potential revenue growth and miss business from local consumers. SEO agency, SEO Junkies, have a few tips to help businesses tap into their local market.

Why Is Local Search Important For Business?

It has been estimated that a sizable chunk of online consumers are turning to local business listings, rather than utilising paid search results. In fact, it has been found that 61% of online searchers found local search results the most relevant, with 58% considering them most trust worthy. Only 10% of searchers found that paid search results were relevant or useful.

As a result of this, local search results are being displayed above organic search listings in Google. The local search results will often feature photos, maps and other items that prove useful to online consumers. It is therefore very important for businesses to tap into this, submitting store or business locations to be found by users on major search engines. Missing these locations out will reduce the amount of people visiting physical locales.

How Can Local Search Be Improved For Existing Websites?

There are a number of steps businesses can undertake to ensure they’re making the most of local searches.

1.Identify Local Market Opportunities – If a business is unsure of what local consumers are after, then it will be very hard for them to get onto page one of the search engines. Businesses must note where they trade, and research the 5 most used keywords or topics for their business. It is then best to estimate local monthly searches for these keywords and determine the average order value related to those words. Understanding the needs of your local market is something SEO agencies highly recommend.

2.Optimise Business Listings – SEO agency, SEO Junkies, recommend businesses optimise their listings for as much clarity and detail as possible. All data delivered to searchers should be as informative as possible by displaying items such as payments accepted, directions and/or local offers etc. This will increase the user experience and make them more likely to find a local branch. Keeping data consistent over different platforms (i.e. smart phones, desktops or tablet) is also crucial for credibility.

3.Publish and Optimise Store Locations – Making sure location data is kept up to date with internet information services, or internet yellow pages, is also of crucial importance. These services will want to know of any store location changes, any offers, as well as new store info, business hours and other important elements. Essentially, keeping these services up to date will help increase footfall in physical locations.

SEO Junkies Can Help Improve Local Search Results

SEO Junkies are a leading SEO agency based in Wokingham, Berkshire. With over 15 years of experience and a wealth of knowledge and expertise at their disposal, their team of consultants can help improve local search results for your business and achieve better SEO rankings.

For more information on their services, visit their website at www.seojunkies.com. Call 0845 373 0595 or email .

Sources: http://searchengineland.com/three-steps-for-crushing-multi-location-local-search-178001

Let’S Talk About Web Design Uk

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In today’s market, it is essential for every business to have a presence on the web – and the web design of the site is a key factor to the site’s success in boosting the visibility and profitability of the business. The Internet is often the first place that potential customers look when searching for a business to meet their needs, and a well designed, clearly presented and informative website will assure them of the expert service or products available from the business the site promotes. A web presence also means a global presence – the possibility of reaching customers from all corners of the world, and it also means that regular updates on new services or price specials can be posted to inform customers immediately and effectively. In this way, the web design of an inviting site can be one of business’ biggest assets for success.

It is often the case that businesses fear that the cost of high quality web designs will be prohibitive. While more and more people are gaining a clearer understanding of web design and how it works, for many people it just seems too expensive and complicated an option. However, there are many simple and cost-effective web design solutions available that will create a quality site for as little as a few hundred dollars. Once a site is well designed, maintaining and updating it is often very easy – and most importantly, worth it in terms of the return on a little effort. For a fairly simple site that will feature only basic information, such as the nature of the business, location and perhaps some specials or coupons, it may be a case of investing in some software that will provide templates for creating a simple site-by-numbers. However, for a more vibrant, active site that will fully represent the business online – and possibly allow for an e-commerce capability – it is worth looking to a professional web design company. Many offer competitive deals and the cost will be unquestionably offset by the greater traffic to the site that a professional site can generate.

In addition to strong web design, a professional company will also be skilled in SEO – search engine optimization. Studies have shown that potential customers will rarely explore beyond the first page or two of results generated by a search engine, so it is important to ensure that the site promoting your business will be among the top results. The key here is well-structured web pages and an effective use of the keywords that customers use to search. In general, text-rich pages have been shown to perform better in search engine results, and it is important to hit the right balance between cultivating the optimum search engine results and designing web pages that are easy to read and navigate. A clear “call to action” button – such as a contact form or “for more information contact” – is important too. Online browsers tend to have very little patience for looking for hard-to-find contact information.

For a website to be the most effective marketing and selling tool possible, both the web design and how it is marketed to have a high visibility online presence are important factors to consider. Submitting to search engines, ensuring the site is designed for SEO, and cross linking with relevant sites are all factors that will help to ensure a high web presence for the site, and therefore business. A professional web design company has the design skills and online marketing experience and know-how to create a website that will be an optimum selling tool in the world’s biggest sales market.

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Promote y’r Website with Seo Web Design

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The design of yer web page is the most considerable and creative process of promoting yourself, along with the product and services ye are selling. It is a must that yer page is appealing and eye- catching, so that yer product or services are obviously distinct; these in addition to being SEO friendly will dae the dog’s bollocks for ye. A website which is SEO friendly and that is simply quantifiable is the secret to increasing yer ranking in the search engines.

To make yer website sociable to the search engines, ye hae to include the right keywords. In fact, it is preferable that ye construct yer content around the keywords that yer target market uses to search their solution online. There are keyword tools to use to reduce yer time and effort in identifying the right keywords to use. No matter how tempting it can be, as much as ye can avoid using flash as it is known to be a nemesis of the search engine bots or spiders. Bots or spiders will not creep on websites by means of typically flash or frames and this can spell disaster for yer SEO.

y’r images should be accompanied with explanation that uses the right keywords. It is equally preferable to use text links or buttons rather than images for links and buttons as spiders or bots can shoney and easily be familiar with em.These SEO Web Design tips should help yeh build y’r website that is friendly to both search engines and y’r traffic. yeh need that final to make more cash from y’r commerce whilst the former is the main device used by y’r traffic to find y’r business.

Website Design has witnessed a number of changes and has evolved over a full stop of time. The first page that was uploaded on a website was in the form of just black text. The creator of the page was Tim Burners Lee who also happens to be the founder of the World Wide Web. But, now, Website Design has undergone tremendous changes and comprises complex codes and designs. In the era 1990’s, Web Design moved towards colorful text and pictures and the web page looked more fancy brochures.

The latest trend in the world of website designing includes the step by step hard graft of fifteen years. Now, Website Design hae come of age and more emphasis is given to the main content not to the unnecessary things. Layouts are also quite intriguing and eye pleasing. Mint Web Designers know how to draw the concentration of the users to the content rather than the design with the help of layouts. The layouts are intended in a way so as to make an impact on the users and keep em engaged to the website. The liquid layouts are not measured to put in use any longer.

Strengths and Weaknesses of SEO

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One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

Web Design For Generating Higher Revenue

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If you want to make modifications in your website to increase your business, then, you can take the help of software experts or web designing companies who provide the professional software services in Michigan like web design, and SEO services. Instead of redesigning your website yourself, it is better to hire a skilled and experienced website design company in order to get a boost in your business.

The assistance of an experienced web design company is important because the company’s expert web designers can design all the pages of your website in a new and absolutely unique way. Also, they can insert new types of functions and controls to give a completely new look to your website. Moreover, the proficient web designers know the value of text or content of your website, therefore, they can also upgrade the content of your website, if it’s not up to mark as required. You will be surprised to know that it is very important to manage the content of any website because it affects the ranking of the website on various search engines.

Getting your website redesigned from a web design company can also increase the income that a website generates online. This means, it can increase the value of your website. A well designed website also makes the visitor to spend more time on your website, thereby converting the visitor to your loyal customer.

Updating the web design of your website becomes necessary in case, if your business undergoes any major changes. Also, if you have created your website yourself by gaining little knowledge from books or the internet and you are not satisfied with it, in that case too, you can hire an expert designer to redesign your website again. This way, you can also get a chance to learn the web designing secrets from the industry professionals. Moreover, you can save a lot of your expenses because hiring the professional designer is cost effective in comparison to doing it yourself.

The web design Michigan services are easily affordable, therefore, you can avail them without any worries. To create a new website for your business again is a costly and time consuming task. However, if you go for redesigning of your website, it requires less effort and time. Furthermore, it allows you to concentrate more on your business activities as your hired designer handles all the tasks related to your website.

Hence, don’t delay and start searching a renowned web design and SEO firm which can make your website user friendly and extremely wonderful. You can easily find the websites of Web Design Michigan companies over the internet.